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January 28, 2005
Lost in Translation -- Norwegian Style
Well, according to reliable translators, the Norwegian business daily, DN indicated that I think "Telenor is invisible". I don't know exactly how the reporter came up with that interpretation of my views, but clearly something got lost in translation.
I did indicate that Telenor was once a leader in promoting new technology and services, and doesn't appear on the radar to the same extent anymore. I also suggested that Telenor might want to consider purchasing a smaller enterprise that has already done the leg work to bring innovative services and technologies to consumers. In any event, the mischaracterization reminds me of reports that Coca Cola could not sell in China years ago with the slogan: "Coke -- it brings good things to life." Apparently, the translation went: "Coke -- It will bring your ancestors back from the Dead."
Posted by jeff on January 28, 2005 05:52 PM | Permalink
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