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February 03, 2005
How do you go from BELLSTER -->fwdOUT in 8 simple steps?
BELLSTER --> FELLSTER --> FELLSTET -->FELLSTUT --> FELLSOUT --> FELLDOUT -->FEWDOUT --> FWDOUT
I have agreed to change the name of Bellster to fwdOUT. As the owner of several trademarks, including VON and FWD, I understand a company's desire to zealously protect a trademark.
So why fwdOUT?
You can't imagine the lengthy list of names we plowed through en route to fwdOUT. In the final analysis, I thought fwdOUT made sense for several reasons. First of all, what is the service? It is "forwarding (fwd) out" to the local PSTN. Second, the product really is true to the original intention of FWD, when I first envisioned it some ten years ago. Ten years ago, however, the technology could not support the concept. Then open source happened, and more specifically Asterisk, and the original concept is now technologically viable. So, to some extent fwdOUT is the culmination of ten years of technological developments that has allowed us to realize the original intention behind FWD version 1.0.
I have some lingering concerns that fwdOUT will be mistaken for FWD, an entirely distinct project of mine. But I guess that is my own ministerial concern at this point.
For now, enjoy the viral potential of fwdOUT, and let's see how we might change the global communications landscape.
I intend to replace references to Bellster with references to fwdOUT and redirect all inquiries to www.fwdout.net. An interesting question remains: How do I replace all the references to Bellster with references to fwdOUT on all the websites, blogs and online chats on the Internet? At last count, Bellster amassed 112,000 google hits during its first week in operation. Talk about your universal search and replace!
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Posted by jeff on February 3, 2005 12:08 AM | Permalink
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