The Jeff Pulver Blog: First Look at "Project Gizmo:" It's the End User Experience, Not the Protocol that Matters

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July 05, 2005

First Look at "Project Gizmo:" It's the End User Experience, Not the Protocol that Matters

With a name like "Project Gizmo" one could get the impression that this was an open source project. As far as I can tell, while Gizmo may be a project of SIPphone, it is not a "project" in the open source sense, at least not right now.

pulver.com's CTO, Henry Sinnreich, recently published an RFI for a New SIP Application. Henry has started to receive some very interesting responses to his RFI. Gizmo could be another example of such a new SIP application, assuming that it meets all of Henry's technical requirements. In any case, Gizmo is an example of what someone has been able to develop using SIP, with a user interface influenced by the work of Skype. While I'm more of a fan of innovation rather than replication, I'm keeping an open mind that Gizmo will introduce new features and services that are not currently available from others.

Gizmo looks to be the work of a collaboration effort between SIPphone and Xten Software. One give away is the map feature of Gizmo (see the screen shot) and compare this to the XTen Map of the FWD World (from last June). What I see are two maps that look to be very similar in design...in fact too similar not to notice.

At this point in the lifecycle of PC based communication products (and services), if someone is looking to build a community of users from the bottom-up, what I believe really matters is an understanding who the target customers are going to be, and then to deliver the best possible end user experience possible. What matters the least, is what the underlying communication protocol is/was. If the product is easy to use, just works, evolves with the user population and continues to deliver the highest quality user experience, that product/service is the one that people will gravitate to and end up using.

while I know there are some people would like to believe it is: "SIP against the world", in real life as communication technologies evolve, if we do our job right, the protocols that are used end up getting embedded into the infrastructure and under the hood. It is up to everyone else in the food chain to take advantage of this. One should not assume that the customer will really care about the technology platform that empowered their ability to communicate.

One thing that I also find ironic is that for all the noise Gizmo makes about supporting open standards, Gizmo is at the moment a closed system and only available to be used on the SIPphone network.

All-in, Gizmo looks like an interesting first cut at a new kind of SIP application.

Posted by jeff on July 5, 2005 01:04 AM | Permalink

Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos

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One advantage I see in Gizmo is that they provide a client for Linux, Mac & Windows. As far as I can tell, FWD only runs on Windows, so it's not an option for me.

Posted by: Brian Adkins at February 14, 2007 01:47 PM

Yes, Closed source is not the skype killer even if it uses the open SIP. While Gizmo is making waves and I appreciate the hard and creative working being done, it is easier for me to appreciate the OSS Wengo (http://www.openwengo.com/). It is open on the SIP service provider, IM network AND the source code. I suggest Gizmo makes the high end codec package optional even for cost and open up all the way. Thank you.

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I did not say great, because the line drops from time to time. Gizmo never droped.

Jeffs Comunicator looks interesting BUT WHY only broadband, while Gizmo and SKYPE prove that Voip can work perfect using dialup !?

I live in Thailand and even to get a simple phone line is a problem.

Jeff, please think about the billions of people that dont have access to broadband around the world. We need something like Communicator for dialup !!!

Keep up your great work !

Thanks
Rene

Posted by: Rene at July 30, 2005 05:55 AM

Hey Jeff:

No partnership between Xten and SIPphone...not at all. We developed Gizmo internally, 100% with some Global IP Sound guts. That the maps look familiar is just coincidence, I guess. I had never seen theirs.

The name Gizmo Project was an internal name that has stuck so far. We built the client initially for ourselves because we were so frustrated with terrible UI in the softphone world.

The client is 100% SIP compatible, which means dialing FWD from Gizmo is as easy as it was with SIPphone. You can dial sip addresses directly, as well. You can receive calls with the SIP Number you get with your account (the SIPphone 747 numbers). You cannot use Gizmo without a Gizmo account...but that does not make it closed. It is a SIP client and the first of its kind to allow you to call any other SIP account, and vice versa. But customers must be in our directory.

Why? A few reasons.

1) We pay money to license the high end codecs. There are some other free ones in the client, but the high quality calls and some of the core audio elements are licensed.

2) The high end codecs are only guaranteed between other Gizmo users. So this means to guarantee that the vast majority of users get a high quality connection, we want Gizmo to Gizmo calls. You can still get high quality calls with free Codecs, but in bad NAT enviroments or challenging bandwidth cases, Gizmo to Gizmo calls are still great quality.

In the end, you will see Gizmo open up even more. And we are working on opening up as many of the modules that make it work as we can. Our developer kit will be very open going forward, as soon as we can document all the elements of the APIs.

Also, we read every partner request to leverage Gizmo for other applications. We are already in development with major partners to deliver the core elements of Gizmo in amazing applications.

We are a small team relative to Skype or others. We are doing our absolute best to make an amazing consumer experience AND leverage standards so that choice is the end result for consumers. We believe that SIP is a great answer for choice, and as many of you know, Michael has always been a proponent of open source applications and platforms.

Thanks. Please feel free to email questions directly in the future.

Jeff Bonforte
President
SIPphone, Inc
Gizmo Project.

Posted by: Jeff Bonforte at July 5, 2005 07:25 PM

Hi Ludwik,

Thanks for the heads up, I fixed the link. :)

Posted by: Jeff at July 5, 2005 06:15 AM

Jeff, your link to XTen Map of the FWD World does not work.

Posted by: Ludwik at July 5, 2005 05:09 AM

July 05, 2005

First Look at "Project Gizmo:" It's the End User Experience, Not the Protocol that Matters

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