The Jeff Pulver Blog: Voice 2.0 is PURPLE:

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November 01, 2005

Voice 2.0 is PURPLE:

Uh, hey, wait a second. “Voice 2.0” is not an original concept. “Voice 2.0” is in fact all about being “Purple.” As in “Purple Minutes.”

With the growing Blogosphere hype surrounding "Voice 2.0" within the greater discussions of "Web 2.0", I feel a bit compelled to stand up and set the record straight regarding the origins of “Voice 2.0.” "Voice 2.0" is really all about the concept behind "purple minutes", a term that I first explored towards the end of 2001 and which I shared the concept of during my Industry Perspective at Spring 2002 VON in Seattle.

A Google on the term “Purple Minutes” yields a few good definitions.

Just for the record, PC Magazine defines "purple minutes" as: "Refers to minutes of IP traffic that are part of an enhanced application. Coined by Jeff Pulver of Pulver.com, purple minutes include voice, data and video content in contrast to "black and white" minutes, which measure standard telephony traffic. I always looked at “Purple Applications” as things that one could do with an IP based platform that never before practical or possible with a TDM network.

Following Spring 2002 VON, Paula Bernier wrote an article for Xchange Magazine, THE COLOR PURPLE, "VoIP Industry Struggles to Deliver More than Transport" which captured the concept and explored the realities of what it meant.

For those new to the IP Communications industry and those who think "Voice 2.0" is a totally new and forward looking concept, I suggest they take a refresher course on the recent history of the IP Communications industry and spent a few minutes reading Paula's story.

It starts off: "...It's more than three years later, but the story remains the same. IP telephony needs to go beyond basic long-distance arbitrage and move into the local arena to deliver not just TDM copycat enhanced voice services, but to bring added value to justify carrier investment in voice over IP and rally customer spending on new, high-margin enhanced services. "Please take a chance," VoIP evangelist Jeff Pulver, who runs the VON trade show, pleaded to the audience at his recent event in Seattle. "I do think it's the purple minutes that will help make things happen." In Pulver parlance, "purple minutes" refers to IP traffic that is more than just plain old telephone traffic (or "black and white" traffic); it's traffic with a value-added component."

Aswath knows about purple minutes, as he referenced the term back in January 2004.

"Purple Minutes" is a concept that I still refer to today.

“Voice 2.0” may be an easier phrase to say and may be more well know in SoHo, but I’ll stick with Purple.

Tags: voip, voice 2.0, web 2.0

Posted by jeff on November 1, 2005 07:13 AM | Permalink

Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos

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