The Jeff Pulver Blog: BusinessWeek: VoIP: It's Not a Car or a Brand of Vodka

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November 04, 2005

BusinessWeek: VoIP: It's Not a Car or a Brand of Vodka

"...And another recent survey showed that many people think that VoIP is either a fuel-efficient new car or a brand of vodka..."

Posted by jeff on November 4, 2005 12:37 AM | Permalink

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VoIP is not a brand, it's a technology. People rarely know the names of the technoloies they use.

If you ask the average Vonage or Packet 8 customer about their VoIP system, they will have no idea of what you are talking about. As them about how they get cheap calls using the Internet and that they know.

Do the zillions of iTunes customers know about http or whatever protocol the iTunes store uses? Do cellular users know about radio technology? Most don't really understand that their phone is a computer controlled radio transceiver.

That's why Skype spent so much money on building their brand (and so little on customer support).

Ebay did not spend $4b on Vonage or Packet-8 or any of the SIP companies, they spent it on Skype because almost everyone with a computer has heard of it.

In a way it makes sense. Anyone can steal your technology if you are not big enough to prevent it (it happened to me with a Korean giant), however no one can steal your brand.

It's unfortunate, but we now live in a world where Skype is the brand for VoIP and the rest of us are "sloppy seconds". :-(

Geoff.

Posted by: Geoff Mendelson at November 4, 2005 06:47 AM

November 04, 2005

BusinessWeek: VoIP: It's Not a Car or a Brand of Vodka

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