The Jeff Pulver Blog: When Will the Academy Awards Recognize the Disruptive Nature of the Internet?

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February 07, 2006

When Will the Academy Awards Recognize the Disruptive Nature of the Internet?

I was looking at the rules governing eligibility for an Academy Award. They are actually pretty limiting and do not recognize that someday soon, movies will be distributed via the Internet. Perhaps that will change if and when Mark Cuban and Steven Soderberg step up production of quality movies direct to the Internet and the home.

According to the Rules for the Academy Awards, "Academy Awards of merit shall be given annually to honor outstanding achievements in theatrically-released feature-length motion pictures .."

Here are the relevant, rules, which better evolve over time with an understanding of the role of the Internet in media distribution. To read the rules, you would think they were written to ensure an ongoing revenue stream for the Los Angeles County movie houses and advertising agencies.

"2. All eligible motion pictures, unless otherwise noted ., must be: .

b) publicly exhibited by means of 35mm or 70mm film, or in a 24- or 48-frame
progressive scan Digital Cinema format (minimum native resolution 1280 by
1024 pixels, with pixel bit depth, color primaries, and image and sound file
formats suitable for exhibition in commercial Digital Cinema sites). (at
least they have accounted for digital media).

c) for paid admission in a commercial motion picture theater in Los Angeles
County,

d) for a run of at least seven consecutive days,

e) advertised and exploited during its Los Angeles run in a manner
considered normal and customary to the industry, and

.

3. Films which, in any version, receive their first public exhibition or
distribution in any manner other than as a theatrical motion picture release
will not be eligible for Academy Awards in any category. (This includes
broadcast and cable television, as well as home video marketing and internet
transmission.) However, ten minutes or ten percent of the running time of a
film, whichever is shorter, is allowed to be shown in a nontheatrical medium
prior to the film's theatrical release."

Tags: Academy Awards, Oscars, Jeff Pulver

(c) 2006 Jeff Pulver. All Rights Reserved.
(This blog posting is copyright protected by Jeff Pulver. Portions of this blog posting may be quoted or abstracted if attributed.)

Posted by jeff on February 7, 2006 06:42 AM | Permalink

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Ok, Three 6 Mafia (a rap group for you older folks) also won an Oscar for Best Song, for "Its Hard Out Here For A Pimp," a tune they wrote and produced for the movie Hustle & Flow. The group best stiff competition in their field, beating out "In the Deep" from the movie Crash, which won Best film of the Year. Hustle & Flow star Terrence Howard originally recorded the song under the rap name D-Jay, but it is rumored that Terrence Howard declined to perform it at the Academy Awards.

It appears three 6 mafia, has what writer, poet, author, educator and performance artist DuEwa M. Frazier wrote back in 2003, "Hollywood appeal, which makes them mainstream, highly marketable in a society which worships the almighty dollar and tells us that the American dream is possible, "by any means necessary", and so some of our brothers rhyme, style and profile in the process to take part in the so-called American dream".

I agree with DuEwa M. Frazier when he wrote "No one in mainstream media, in Hollywood, in the music industry is disapproving of the pimp mentality in rap music today. Why? Because record executives, movie producers, and others who control the art, yet don’t create it, are the ones who make money off of our rap artist’s ignorance."

When DuEwa M. Frazier wrote in 2003 that "the foreparents of today’s Black male, platinum rap recording artists, would roll over in their graves if they knew of the irresponsible glamorization of sexual manipulation and misrepresentation of Black women, Black on Black violence, substance abuse and overall worship of money and material gain, in the name of pimping, which these rappers perpetuate". He was so on point. It really comes down to what DuEwa M. Frazier wrote in the last paragraph of his article, "If Black rappers ever want to reclaim their true identity as modern day Kings, heirs to greatness beyond pimping, the first thing which needs to be done, is for them to shed the weak notion that the pimp mentality gives value to Black manhood."

Yes, DuEwa M. Frazier, your words ring clear today, "So it seems rappers sell their souls to the highest bidder, forgetting that their own ancestors were once pimped, as their language, culture, spirit, land, pride, dignity and families were stolen from them. Slave masters oppressed and divided the Black family in many ways, one devastating way, was by using the Black man as a male buck, forcing him to mate, over and over with other females slaves. Slave masters would in turn have several female women pregnant at once and their children, born into slavery, would be used to work fields and any other labor , in order to bring in a higher monetary gain for the slave masters and their families. The white slave master was the first American pimp."

With the Rap Group, Three 6 Mafia, making history as the first rap group to gain an Academy Award for a "pimp song" at the Academy Awards, who is really getting pimped?

AfricanAmericanOpinion.com

Posted by: annoymousone1 at March 6, 2006 09:41 PM

"To read the rules, you would think they were written to ensure an ongoing revenue stream for the Los Angeles County movie houses and advertising agencies."

You say that almost as if it's a surprise. It's long been known that the Academy is, itself, a closed society of rich owners of film houses and film companies and avertising agencies. They've created the Academy Awards as a marketing tool for their own interests. If it doesn't make them money, it's not eligible to be showcased on their dime.

Posted by: Neil Fusillo at February 7, 2006 07:22 AM

February 07, 2006

When Will the Academy Awards Recognize the Disruptive Nature of the Internet?

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