The Jeff Pulver Blog: The "Disruption" of Broadcasting Continues: Disney says ABC shows a hit on Web

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June 23, 2006

The "Disruption" of Broadcasting Continues: Disney says ABC shows a hit on Web

Los Angeles Business: Disney says ABC shows a hit on Web

" Prime-time ABC television shows were viewed more than 11 million times on ABC.com, and more than twice the average percentage of survey respondents remembered the advertisers that sponsored the shows they watched, Walt Disney Co. told media Tuesday.

The free online programming was part of a test to see whether consumers will watch ads online if the shows they are associated with are free. The online exit survey posted the first week of the two-month trial showed that 87 percent of respondents could recall the advertisers that sponsored the episodes they watched, a number that is much higher than the typical ad recall of about 40 percent for commercials viewed on television."

Tags: Video on the Net, Broadcast 2.0, Disrupted Broadcasting, ABC, Jeff Pulver

(c) 2006 Jeff Pulver. All Rights Reserved.
(This blog posting is copyright protected by Jeff Pulver. Portions of this blog posting may be quoted or abstracted if attributed.)

Posted by jeff on June 23, 2006 04:00 AM | Permalink

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June 23, 2006

The "Disruption" of Broadcasting Continues: Disney says ABC shows a hit on Web

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