The Jeff Pulver Blog: Yahoo! "Sponsored Ads" Needs a Context Relevancy Engine:

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December 26, 2006

Yahoo! "Sponsored Ads" Needs a Context Relevancy Engine:

I just visited the Videoblogging discussion list page on Yahoo! which includes a reference to FireAnt in the sentence: "Use FireAnt or mefeedia to subscribe to and watch other people's work. Don't forget to comment and link to the videos you like."

But what caught my attention were the ads at the bottom of the page.

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YAHOO! SPONSOR RESULTS

Fire Ants Terminated Naturally - Use kleen free enzymes to drench fire ants mounds. Super concentrated natural enzyme make ants vanish. No more toxins, no more poisons, no more ants.
www.naturalginesis.com

Fire Ant First Aid Cream - Effective relief for fire ant bites. 30 day money back guarantee. We can eliminate nasty blisters when properly applied. Natural ingredients. Finally relief for fire ant stings.
hortonsfarm.com

Fire Ant - Save on Fire Ant. Compare Products, Prices and Stores.
www.dealtime.com

---

Hummm....somehow I think the people who are visiting this page may be interested in alternative ways to watch internet videos and most likely have little interest or problems with real Fireants.

Tags: videoblogging, Yahoo!, fireant, Jeff Pulver

Posted by jeff on December 26, 2006 12:04 AM | Permalink

Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos

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Posted by: Marquisdejolie at December 28, 2006 11:41 AM

This has been an ongoing contextual ad punchline since we originally started with the name ANT (as in, "ANT's Not Television" -- only the geeks got the joke in the recursive acronym).

We'll have to improve our search engine marketing by buying up keywords, but then the pest control groups will be seeing ads for video blogs and podcasts... :-)

Posted by: Josh Kinberg at December 28, 2006 01:25 AM

December 26, 2006

Yahoo! "Sponsored Ads" Needs a Context Relevancy Engine:

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