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December 31, 2006
2006/07 TV Season at the Midway Point: Prime Time Re-Runs now available On Demand.
The 2006/07 Television season in the United States will be known for a number of things, including the year the television networks started to implement their TV on the Net strategies. For the first time, US based consumers who don’t own a TV and just have a broadband internet connection can legally watch prime-time re-runs on demand by simply visiting the home pages of: ABC, CBS and NBC. As long as someone is willing to sit through commercials, there is plenty of prime-time content to be discovered…and it is all available for free.
In terms of content availability, ABC and NBC currently are the leaders followed by CBS and then by FOX. While still a work-in-progress, consumers in the United States can visit the home pages of ABC and NBC and watch specific full-length episodes of prime-time TV shows on demand for free. CBS on the other hand, while it has been promoting its own “alternative” full-length content on innertube, only offers access to a few specific episodes of their primetime shows. FOX is currently offering previews of upcoming episodes, as well as short clips from their shows and/or related interviews but they are not actively promoting the full-length viewing of shows from their library.
A year ago someone like me had to wait until the current season’s DVD of a TV show was released in order to catch up with all the episodes from that show. As we enter 2007, this is quickly becoming a thing of the past. In fact, it is just a matter of time before all the major networks offer an on-demand viewing options for all of their shows.
As Television Networks executives experience the Internet and evolve their strategies, I expect the “Internet Demographic” to be looked at differently than the demographic of the typical person who watches Prime Time television today. Based on the popularity of TV shows on iTunes, it is already becoming clear that there will be shows that resonate with people who watch TV on portable media devices and on the PCs which are not otherwise making it on Broadcast TV. For example, a few weeks ago, NBC’s Studio 60 was the #1 TV show on iTunes yet it never has been so popular during the 2006/07 television season. There is an opportunity to be taken advantaged of here…
In the near future, I expect to see RSS feeds become available where fans of a show can subscribe and will be the first on their block to be able to watch the preview of an upcoming episode. And eventually, I would not be surprised to see the networks start to offer their content directly to consumers on a subscription basis, similar to the way MLB.TV offered their content directly to broadband consumers during the 2006 Baseball season.
A lot has changed in the world of disruptive broadcasting in the past 18 months and I expect to see more changes and more innovations in the next 18 months ahead.
Welcome to 2007…“The Year of Exploding TV!”
Tags: videoblogging, TV on the Net, ABC, CBS,FOX,NBC, Disruptive Broadcasting, Jeff Pulver
Posted by jeff on December 31, 2006 07:18 AM | Permalink
Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos
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Your comment about Studio 60 is completely incorrect. Each week a new episode came out on ITUNES (generally 2 days after the show aired), the episode would be in the top 10 downloads. The episodes and the season have been amongst the popular since there series premiered.
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