« Nice to Get the Attention of Abbey Klaassen from Advertising Age: | Main | Seems Google Adwords Needs a Context Engine too! »
January 04, 2007
2008: The Year of the YouTube Presidency
In the last days of 2006, Senator John Edwards announced his candidacy for President of the United States with the help of Rocketboom and YouTube. In 2007, the Internet is delivering on the promise of an intimacy and immediacy that is changing the game for our relationship with media, communications, and entertainment. His announcement on YouTube raised questions in my mind that I recently blogged about.
It seems as if many of the possibilities that I shared during 2006 are starting to happen before our eyes and we are once again able to watch the disruption of an ecosystem unfold in front of us. This time around it is the world of Television, Film and Broadcasting that is morphing into something new. And different. For now I am looking at this as the "TV over IP" space. But I realize this is much more than just TV. And I'm not referring to IPTV either.
During the past eighteen months I've been excited by the disruptive innovators seeking to build momentum using video as an application to deliver their message. I believe this is a robust ecosystem, with creative new technologies and challenging new business models. Look at video networks like Brightcove, blip.tv and Revver. And after seeing a $1.65 Billion US Dollar purchase of YouTube, and $4.6 Billion US Dollars spent on online advertising, there is also serious money changing hands in this space.
And it with the interest of exploring the future that I have been spending time getting my feet wet in the emerging "TV on the Net" space. At Fall 2006 VON I announced my video startup Network2 and I most recently co-founded an "Internet Studio Network" Abbey Corps with Andrew Baron. So that when I'm speaking at Spring 2007 Video on the Net in San Jose, there will be a context to the ideas that I will be sharing.
If you are interested in emerging net technologies, I encourage you to come out to San Jose and join us at Spring 2007 Video on the Net and join us in the evolution and building of a new industry and a new ecosystem. I'm very excited by these emerging trends, and feel you'll find it interesting, too. I hope to see you there.
BTW - I just posted the following video on YouTube to promote the conference.
(The "17 Hours of FREE content" referrenced in the video is available for viewing on both Brightcove and blip.tv)
Tags: Network2, VON, VoIP, Video on the Net, disruptive broadcasting, blip.tv, Brightcove, Jeff Pulver
Share this post:
Digg |
del.icio.us |
Reddit |
Newsvine |
Google Bookmark |
Yahoo MyWeb |
StumbleUpon
Posted by jeff on January 4, 2007 02:29 PM | Permalink
Additional resources: Watch PrimeTime TV Shows | Watch the Jeff Pulver Show | Jeff's Qik Videos
Comments
Metacafe?
Posted by: Eyal at January 7, 2007 11:20 AM
I suspect strongly that by the time the elections occur in 2008, YouTube will at the least be a mature property, and may even be gone, or at least de-emphasized. Already, there are some sites that have the potential to blow it out of the water - including yours.
Posted by: Christopher Penn, Financial Aid Podcast at January 4, 2007 10:40 PM
yeah. i don't think it's really about youtube. john edwards started it off on rocketboom with amanda congdon. but amanda went off to do the same with tom vilsack and now he's using blip.tv.
frankly it's mroe of the amanda congdon presidency than the youtube or even video presidency.
Posted by: fizzzle D at January 4, 2007 05:26 PM
I hate that you tied the title directly to only YouTube, but I agree with you fully that this next election will be full of video.
I know recently here in Massachusetts I was psyched to see Deval Patrick have both a .com and a .tv site. Any candidate that wants to be successful MUST embrace new media and new marketing or they will not win. It's as simple as that.
Posted by: C.C. Chapman at January 4, 2007 04:23 PM