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January 20, 2007
2008: The Year of the Internet TV Presidency Continues with Senator Hilary Clinton
2008: The Year of the YouTube Internet TV Presidency:
Add Senator Hilary Clinton to the list of candidates who have chosen to announce their intent to run for the Presidency of the United States by taking advantage of Internet TV.
First John Edwards, then Senator Barack Obama and now Senator Hilary Clinton.
Seems each of these candidates have a taken a different approach in sharing their video message.
John Edwards choose YouTube, Senator Barack Obama choose Brightcove and for the moment Senator Hilary Clinton choose to host her video herself.
Seems both John Edwards and Senator Barack Obama understand the benefits of "social media" as their videos on YouTube and Brightcove can easily be shared. While it is just a matter of time before fans of Hilary Clinton take her quicktime video and uploads it to YouTube, it is interesting that her default "go to market strategy" from her tech advisor(s) was not to immediately embrace social media.
Tags: Hilary Clinton, Barack Obama, John Edwards, Internet TV, Video on the Net, disruptive broadcasting, Brightcove, Jeff Pulver
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Posted by jeff on January 20, 2007 10:21 AM | Permalink
Additional resources: Watch PrimeTime TV Shows | Watch the Jeff Pulver Show | Jeff's Qik Videos
Comments
So having a Squidoo and MySpace page = "understanding of social media"? LOL!!!!
Posted by: Alexander Muse at January 21, 2007 08:19 PM
I disagree that the Clinton default strategy was not to immediately embrace social media Jeff. Clinton already has both a 2008 MySpace page and a 2008 Squidoo page. That demonstrates to me that the campaign does have an understanding of social media.
Posted by: David Wilson at January 21, 2007 05:49 AM
The Hilary video was too well done: strong production values (make-up not so great), editing, etc.
And there's no conversation there. I need to check Senator Obama's site, but the contrast with Edwards' webcasts where he was engaged with people and participating in public conversations is striking. Hilary's video is like reading a corporate blog that has no person in it. She's talking to the camera and the script, not to me.
I think Hilary has far more to offer to the movement to restore America and I would hope they will get past this over-choreographed impersonal approach. For now it seems that they're stuck in some kind of campaign commercial format. I don't think that will go over very well on the Internet.
Posted by: orcmid at January 20, 2007 04:03 PM