#140conf

The #140conf Events

140conf.com

#BrandsConf

Exploring the Humanizaton of Brands

brandsconf.com

« How do service providers go about *learning* what customers want? | Main | Paul Kapustka: AT&T’s ‘Free Call’ Bill: $2 Million »

February 07, 2007

Q. And How do customers at large see Communications functionality?

These past few days I've been spending time thinking about: service providers, customers and new services. While there is a part of me that wants to believe that one day customers will self empower themselves with "roll your own" custom services, even if this was made possible, chances are that less that 1% of the user population would take advantage of the platform. But with the advent of the ability to use tools to in effect "socialize the service", I imagine it would be possible for the community at large to in effect "Digg" the service and perhaps this is a way that "cool new services" eventually evolve and propagate. But I digress.

So today I'm thinking at loud about the customer side of the question, and by that, I don't mean the VON community, but how customers at large, see communications functionality. How can they envision the power of new apps?

I would argue that most people see communications very simply. In fact, I could also argue that the biggest advance in "communications sensibility" in the last 20 years has been the association of fashionability with communications, adorning what was always seen as a basic utility. That's led to the cell phone replacement cycle (which has been a lucrative phenomenon for the whole food chain), the importance of cameras, services like ringtones and ringback tones, and the startlingly-large industry of cell phone embellishments like cases and paste-on jewels. The biggest enhancements to basic functionality have been instant messaging (text, picture, video) and message storage, things that are simple to explain and understand.

I've come to believe, over the years, that most people just can't "grok" or even "Digg" (for lack of a better term - it seems appropriate) more complex or intelligent communications functionality. They just want to communicate, mostly with the same people, at the time and place, and with the media, they choose. If this belief is true, then it makes sense that enhanced messaging, cell phone-photos and video, etc., will continue to be augmented as a source of revenue - that's where the research and development will go, versus other service types that continue to come up at our VON events discussions over the years.

So where are sources of opportunity, in terms of enhancing service? One might argue that they lie in the areas of vanity and fear.

Vanity: Fancier cell phones. Cell phone accessories. Even more strange-looking Bluetooth headsets. iPod tie-ins. Better pictures. Celebrity tie-ins. Pop-culture apps, like something tied in to "American Idol," beyond just voting via text, and so on.

Fear: Kid-monitoring. Access controls on cell phone web-browsers. Location services. Elder alerts. Enhanced versions of OnStar (which, by the way, I think was a brilliant app - and it never seems to make money!). Emergency broadcasts to cell phones. And more presence + location based service apps in the future.

I'm looking forward to continuing this discussion next month in San Jose at Spring 2007 VON. I will add it to the topics to be covered in the Bloggers Panel / General Session.


Tags: , , , , Jeff Pulver

Posted by jeff on February 7, 2007 10:44 AM | Permalink

Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos

Comments

Posted by: Конвертер PDF at January 16, 2012 07:06 PM

Cheap Beats By Dr Dre or uggs clearance or Moncler Sale or Beats By Dr Dre Outlet or Dr Dre Headphones or Cheap Dre Beats or Beats By Dre
abuse of power.OppressedDr Dre Headphones people.In this way the ram is full, full of justice in society, you said for the general public,dre beats outlet they still are not satisfied with what, why do not they have grounds for joy?MBT shoes Radio playing on Dr Dre Headphones the train northeast of war news, listening to broadcast the war goes well, listening tCheap Dre Beats the impassioned tone of announcer that the train's MBT shoes clearance passengers cheered, joy is not contain himselfDre Headphones .If not, the train is not enough space spacious.I'm afraid some people willbeats headphones live jumping, it seems that in order to express their inner feelings. "Well, humbledr dre beats headphones Shina army. To know the attack. I have a large Japanese army, will allow them tobeats by dre outlet never return!" "Little Sang Jun, this was still Shina land, we still save a little respeccheap beats by dre t for it on the Chinaman!" "Dear? Respect to the Chinaman? I Shina large Japanese army andcheap dr dre beats the armed forces of war several times that it was a dare to face against Shina? Not attack, dr dre beats sale is an ambush! For such despicable people, no respect!" Fan Jiliguala of dialogue, seven ordr dre beats eight men in Japan have begun to change in the atmosphere of unbridled laugh inside.Look at their clothing dr dre headphonesand baggage, not in China's business is tourists.And see how they behave, it seeDr Dre beats ms possible to
dre beats studio
Cheap Beats By Dr Dre
Beats By Dr Dre Outlet
Cheap Dre Beats
Beats By Dre

Posted by: Dr Dre Headphones at December 10, 2011 01:59 AM

http://www.bambinidisatana.com/network/u/xtmc1001
http://obshestvo.ru/blog/2423
http://www.muslimduniya.com/member/view_blog.php?profile_id=2230
http://www.kerchoonz.com/user/xtmc1008/blogs
http://polovinka.bg/member/view_blog.php?profile_id=246224
http://www.carandcycleclub.com/index.php?do=/public/user/blogs/name_xtmc1011/
http://www.spanishmusic.biz/user/xtmc1013/blogs
http://gritosverticais.socialgo.com/members/profile/1459/blog
http://www.cnfblog.com/blogs.php?blog_id=12719
http://xtmc1024.un165.com/
http://www.freeblognetwork.com/wangxiang1012/
http://www.blogouf.com/xtmc1028
http://solobuscame.com/social/blog.php?user=wangxiang
http://bbs.hkange.com/boke.asp?wangxiang110.index.html
http://www.cretaceousworld.com/geobooks/My.asp?User_ID=4689
http://www.xxllove.net/profile_blog.php
http://www.mein-blog.net/b-wangxiang1019
http://www.kolspot.com/user/wangxiang/blogs
http://blog.bitcomet.com/category/17084020/1/
http://webjust.banzhu.net
http://www.tudou.com/home/diary_u101642237c00m00p1.html
http://blog.sina.com.cn/u/2454908551
http://wxmc16888.blog.sohu.com/
http://blog.ifeng.com/5626292.html
http://wx1888.blog.tianya.cn
http://wx1068.blogbus.com/
http://www.91sqs.com/30498/
http://www.myspace.com/576106232/blog
http://wxmc110.weebly.com/messi-soccer-shoes.html
http://www.zorpia.cn/wangxiang871124/journals
http://wangxiang1004.over-blog.com/
http://wangxiang1008.fotopages.com/
http://gvrl.com/blogsearchresults.asp?basicsearch=wangxiang1010
http://www.equestrianblogging.com/blogs/cheap-soccer-shoes
http://wangxiang1012.createblog.com/blog/
http://xiangzi168.blogtrue.com/
http://xiangzi168.blog.163.com/
http://hi.baidu.com/xiangzi871214/blog
http://blog.sina.com.cn/u/2454908551
http://18176789.blog.hexun.com/
http://wxmc16888.i.sohu.com/
http://www.wangxiang.19dog.com/
http://wangxiang1017.insanejournal.com/
http://wangxiang168.beeplog.de/
http://www.blogstoday.co.uk/bloghome.aspx?username=xiangzi
http://www.holatu.com/user/wangxiang1021/blogs
http://www.blogusers.com/sme_blog.php?u=wangxiang1022
http://wangxiang.blog.forexstar.com.cn/index.php
http://www.art-ba-ba.com/blog/U/default.asp?UID=54952
http://www.indyarocks.com/blogs/blog_visiterview_main.php?ouid=NjQ3ODc1Mw==
http://wangxiang1027.eklablog.com/
http://www.wangxiang1030.livejournal.com/
http://american-idol-stars.com/blog/wangxiang1033
http://wxmc1120.blogoak.com/
http://wangxiang1034.bloggd.org/
http://blog.cnfol.com/wangxiang
http://wangxiang.podbean.com/
http://users.section101.com/?page=user_blog&room=wangxiang
http://fr.weblog.26l.com/weblog.2116248.html
http://yaplog.jp/wangxiang/
http://blog.fainotizia.it/users/wxmc1030

Posted by: messi f50 at November 24, 2011 09:50 PM

Posted by: cncheap at November 22, 2011 06:58 AM

There are many brands of barbour Shoreman Jacket in the market today. Each of the brand promises to bring out something new to the customers. barbour fusilier is also a renowned and reputed brand in the market. This brand is in fact reputed for the jackets barbour . You can purchase a Barbour enduro leather jacket and you would be amazed to find yourself. There are different varieties in the barbour jacket that you would get in the market.We will try to provide you few varieties of the barbour scott bracken jacket that are available in the market. The barbour jackets is basically a classically designed and styled Barbour combat coat. http://www.uk-barbourjacket.com/

Posted by: jackets barbour at November 21, 2011 07:35 PM

This is such a nice addition thanks!!!

Posted by: سعودي كول at February 23, 2011 09:19 AM

Posted by: Travel www.syrien.de.pn at January 26, 2010 11:44 AM

Post a comment




Remember Me?