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November 20, 2007
Announcing pulverTV 24/7: Our 24 Hour Internet TV Channel
I recently asked myself the question: “If Ted Turner was launching his first UHF Channel today, how would he approach this in an era of Internet TV?” And while I hope to one day ask him this question in person on the Jeff Pulver show on pulverTV, answering that question lead to the inspiration of building pulverTV into a 24/7 Channel which will be available for worldwide viewing on the Internet.
In 2006 a number of companies helped popularize free “Internet Video on Demand” and 2007 a number of companies now offer the ability for anyone, for free, to broadcast their own show live on the Internet. What I didn’t see many other people doing was taking advantage of these abilities and turn it into an Internet TV channel with a published scheduled and one which was broadcast live 24 hours a day. This is in effect what pulverTV is doing.
What we didn’t do is invest millions of dollars in a studio or a production team or in obtaining our talent. What we did do was leverage our understanding of technology and where the market place is going and decided to create shows that will bring back a feeling of the shows which aired in the early days of broadcast TV from the 1950. Every live show continues to be a learning experience – both for the talent and for the production and our hope is that we get better over time. I believe we are trailblazing a new space and a new adventure and something which we hope we will be able to share with hundreds and then thousands and then tens of thousands of people over time.
pulverTV 24/7 is our attempt to leverage Internet TV technologies while embracing the creative spirit and provide a platform to provide people with a unique user experience. Our goal is to use available tools to create a new experience rather than simply emulate commercial TV. Our goal is to make TV fun and to provide an experience that engages both our viewers and ourselves.
In the next 30-60 days, pulverTV 24/7 will be launching and will begin it’s initial 90 day run broadcasting 24 hours a day on the Internet. Our schedule will include 14-16 hours of original programming each week and the rest of the content will be filled in with a variety of re-runs of our own shows together with shows from friends from the world of Internet TV. Our original programming will include: Sports, Music, New Age and my existing tech show, The Jeff Pulver show.
Amit Shafrir is the co-founder of pulverTV 24/7 and will be working closely with me and our production team.
More details will be shared as we get closer to launch. We are looking forward to this adventure and the challenges and opportunities which it will bring.
Open Call for Content: If you have your own Internet TV show and would like for us to consider adding it to our lineup, please send email to: jeffp@pulver.com.
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Tags: Internet TV, pulverTV, Amit Shafrir, Jeff Pulver
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Posted by jeff on November 20, 2007 10:56 AM | Permalink
Additional resources: Watch PrimeTime TV Shows | Watch the Jeff Pulver Show | Jeff's Qik Videos
Comments
well... you know how excited this makes me!!!!! CAN'T WAIT to see what transpires!!! A million mazel tov's to you all!
Posted by: kathryn Jones at November 20, 2007 02:22 PM
Jeff I'm glad to see you proceeding with this project. Interesting that you launched this post with a tip of the hat to Ted Turner. Two things strike me about Mr. Turner in reference to your project. First is his vision of news - available on demand. It was a genius read of then unknown mass consumer appetite to see the world "live" 24/7. Second, his genius for leveraging free distribution into a massive financial success. Remember when virtually any broadcast entity was permitted to air CNN for free when broadcasters had nothing else to air (like after hours, etc.)? Mr. Turner gave it for free to big media and fed a starved population that learned to depend on it.
Live is where it's at. The element of "live" is missing in all but a very few spots in this new social media world. The more live, the more attention it will get.
I would add my own third element to this virtually untapped power. It is something you understand more than most. Interaction. Not delayed. True power of the new web is when live content is turbocharged with synchronous interaction by anyone stopping by to participate.
Sorry for the long comment. I really appreciate your move in this direction. I hope PulverTV will be available to anyone anywhere and on every distribution outlet willing to help extend the reach. To paraphrase Mr. Turner "We need a new set of rules that will break these (big media) companies to pieces" ... because "the media is too concentrated ... it's not healthy."
Posted by: Brian at November 20, 2007 01:50 PM
Awesome news Jeff! Congratulations, I'll be monitoring this space, and will be here to cheer you on.
Regards,
Rick
Posted by: Rick Mahn at November 20, 2007 12:04 PM