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December 03, 2007
Orange Israel: The FIRST Wireless Telecom Operator anywhere in the World to provide Open API’s for its Services
I recently had the pleasure to meet with the Innovations team at Orange Israel, together with their CEO, David Avner. I walked away from the meeting both amazed and impressed. While there are now other wireless networks (like Verizon Wireless) making announcements about their “openness”, Orange Israel is truly the first “open” wireless telecom company in the world as Orange Israel is providing developers with API’s for its services. Orange Israel made the strategic decision to open their “Walled Garden” in order to create new business opportunities for 3rd party content providers and I applaud their decision.
During our meeting we spoke about how difficult it could be at times for startups with mobile applications to get their applications launched across a variety of mobile operators. Typical issues include:
- The complexity of the solutions of the new services
- Long and painful development life cycle
- Maintaining separate access definitions for each provider
- Long integration process with internal systems
- Maintaining mobile technical knowledge at each provider’s technical team
Thanks to the work of the Orange Innovations team, Orange Israel is able launch new and unique services before all other operators using minimal effort and is constructing an optimized ecosystem for building profits with minimal investment.
A year ago they soft launched with 4 main services:
- Send / Receive SMS/MMS messages
- Billing subscribers
- Subscriber details query
- Subscriber offerings activation
And then this past January, Orange Israel had their formal launch at a developer conference held at Orange’s premises where they introduced orangesynergy as the official website for developers interested in building applications for the Orange Israel network.
At the last time I checked, they have 51 services provided by 19 content providers. And this list just continues to grow each month.
Because of their open policy, Orange Israel has been able to develop a win/win/win situation, where the subscribers, content providers and Orange enjoy many new and quickly developed services. The opening of their core network services enabled the development of new advanced services by third parties. And I’m told the whole process strengthened Orange’s ability to profit from services while differencing technology wise Orange from its competitors.
I believe Orange Israel offers a model for other wireless providers around the world to follow. I look at Orange Israel’s opening of it’s network as significant for mobile applications as Facebook’s opening of it’s platform with the APIs which transformed Facebook from a social networking application to a social networking operating system.
Orange Israel had the vision to open up its “walled gardens.” Their active embracement of their party developers is a vision which all mobile applications developers should take note of and other wireless carriers should strongly consider adopting.
I was impressed with the way Orange Israel simplified the process for the creation and deployment of new services on their own network and developed a way to embrace the innovative services being developed by mobile developers from around the world.
If you are associated with a mobile startup from Israel or anywhere else in the world, you should consider joining Orange Israel’s Synergy Program. From my perspective, there is only upside in participating.
Jeff Pulver and David Avner
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Readers of my blog are invited to join me on both twitter and Facebook.
Tags: Orange Israel, wireless, innovation, David Avner, Verizon Wireless, Jeff Pulver
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Posted by jeff on December 3, 2007 01:39 AM | Permalink
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Posted by: 升降机 at July 14, 2008 06:17 AM
I wish to have wireless for my laptop so I can use the computer on line without connecting to a telephone line. I have seen orange wireless working on a PC and am interested problem is Orange does not work at my home only 02 I changed to 0-2 8 years ago because a my house orange is sparce. and unavailable.
What alternative is there for people such as myself I do not wish to connect to the telephone line for variouse reasons.
I am studying at uni and on an e-learning course when I need to go online I go to a friends housae use my laptop through wireless hub. I use my daughter pc when I babysit for some major work. I am on my 3rd year and my course is an entreupreneurial business course.
I live at Llanon ceredigion
cheers
Barbara
Posted by: Barbara at April 6, 2008 12:09 PM
i am just itching to see an international SIM without a phone number or any outbound pricing but instead the ability to register to any sip proxy. the idea would be to charge airtime at a per country rate for inbound and outbound but leave the DID and termination up to the individual user. i am wondering if this is a platform that could be developed in such a way.
just to clarify i am not talking about a 3G system that works through a data connection but something that works via the voice channel on any GSM network and talks to a hosted SIP server. some products like cubic MAXroam(that i believe uses orange isreal SIM's) sounded like this prior to launch but once lauched turned out to be not all that different than other options.
i know this is not at all a mainstream product but than niether are services like FWD, voxalot, and gizmo. it would be targeted at those types of users. who i would call 'phone hackers'
Posted by: spg at December 4, 2007 02:31 PM
This is cool, but how about opening up their SIM?? There is memory there that is begging to be used.
Programming the SIM gives you close integration to the call process and could provide many exciting applications, that will save the consumer money. But I doubt they will do it, they don't want you to go near The Cash Cow.
Moshe
Posted by: Moshe Maeir at December 4, 2007 05:37 AM
What will also be interesting is what happens when Google wins the bid for the 700mHz band, and rolls out it's own open mobile services platform.
They hadn't been nibbling at the edges very long before Verizon "got religon".. does that tell us something?
Bill Burke
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Posted by: Bill Burke at December 2, 2007 10:26 PM