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March 05, 2008

innovid closes 3 million dollar round lead by Genesis Partners

Congrats to the innovid team for closing this round of funding.

I was an early believer in innovid and provided the initial "early-early stage" seed capital for innovid, a company co-founded by Zvika Netter and Tal Chalozin. Others members of the team include Yuval Tal and Zack Zigdon. I know Zvika, Tal and Yuval from their on-going activity at Garage Geeks, a place which supports the Israeli Hi-Tech industry and is a place where people can be found getting involved in a wide range of digital arts, design and technology projects.

Tal and Yuval were my guests at Fall 2007 VON where they brought the Guitar Heronid from Garage Geeks to showcase at VON.

“Innovid provides a platform that enables the seamless injection of targeted interactive objects into predefined virtual real-estate within the physical space of a video scene.

Their patent pending technology allows the injection of interactive, creative objects ranging from advertisements and virtual product placement to wild creative expansions of the video content, story and characters.

The innovid platform allows producers to define and own virtual, reusable real-estate within a ready-to-release video, while keeping the original video file and its content intact. While the video is being viewed, targeted objects and content are injected into this predefined real-estate, enabling viewers to meaningfully interact with parts of the video content and setting. By combining cutting edge algorithms with innovative creative spirit, we focus on opening a new world of creative possibilities for producers, publishers, advertisers and viewers.”

The innovid Team:

DSC_0181.JPGYuval Tal, Zvika Netter, Tal Chalozin, Zack Zigdon

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Posted by jeff on March 5, 2008 01:29 AM | Permalink

Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos

Comments

Posted by: replica watches at March 2, 2010 08:06 PM

Well Done, Jeff, for being a true believer and enable this great team to excel.

Posted by: Yosi Dagan at March 6, 2008 07:33 AM

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