The Jeff Pulver Blog: To Touch TV or Not Touch TV, that is the Question...

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May 30, 2008

To Touch TV or Not Touch TV, that is the Question...

“TV, in its purist meaning won’t change. TV is a winning format. Good stories told in 22, 45 or 60 minutes slots is a great invention. Especially when channels realize the power of story again, and let masterpieces such as “The Wire” go on air.

And you know what? The last thing I want is an interactive experience while watching high quality shows. I don’t want to buy the bottle of wine people are drinking on screen. I just want to be entertained. So please, don’t touch my TV” - Kfir Pravda

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While I appreciate Kfir’s perspective about this, I also see a future where consumers may want to purchase that bottle of wine they just saw on TV or that song they just heard in the background in the movie they are watching. And I don’t see anything wrong in providing the tools that enable such commerce. The ultimate choice will be up to the consumer as to whether or not they will end up using such a platform.

For the past couple of years I have been exploring this topic (and more) under the general topic of “Digital Popcorn.” I have recently invested in a couple of early-stage Israeli startups which are working on making this very vision, a reality.

But for the sake of Kfir, let's try to not let the technology innovation get in the way of the story telling. :)

Tags: Social Media, disrupTV, Internet TV, Kfir Pravda, Jeff Pulver

Posted by jeff on May 30, 2008 03:37 PM | Permalink

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Posted by: savaş oyunu at December 29, 2008 07:49 PM

Kfir,

I think you raised an important point that will be discussed on an on-going basis into the future. My hope is that the advent of new technology innovation should not take away from the viewing experience.

And to your point, it should be totally transparent or an option that can be disabled if needed.

When I look to the future I don't see a real need for "channels" or event cable TV. When the major studios can distribute their content directly to consumers via the internet the entire underlying ecosystem will have shifted. Everything related will feel upside down and not everyone will make the transition to this brave new world.

Posted by: Jeff Pulver at June 1, 2008 07:05 AM

Hi Jeff, thanks for the post and continuing the conversation. It is an interesting topic, with no clear cut answers - which makes it even more challenging. I am working now on another post about how direct distribution channels are killing the networks.
My biggest fear is that storytellers will be so focused on using new technologies, that they will forget the basics...

Posted by: Kfir Pravda at June 1, 2008 04:10 AM

I can see the commerce perspective being effective in limited ways. For traditional TV, if it saves me money on my bill, then I might be ok with it.

I think the model works more for interactive entertainment (games, maybe future forms of IPTV).But I agree with Kfir. When I sit down to watch LOST, the last thing I want is to have some kind of interactive commerce distracting me from the story.

Posted by: Khyle at May 30, 2008 04:42 PM

May 30, 2008

To Touch TV or Not Touch TV, that is the Question...

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