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July 26, 2008
David Fisher: The Goal - Personal Branding
David Fisher: The Goal: Personal Branding
David Fisher is someone who understand personal branding and the concept of a person as a brand:
"Regardless of all of these work goals and any career paths that you might have in mind there is one goal that everyone should work on but yet few do; your personal brand.
The concept might honestly sound funny to most people. It is easy to confuse personal branding with attention seeking and a shot at stardom or at least your 15 minutes of fame. But that is simply not it, although many famous individuals do have strong personal branding.
You know you have attained strong personal branding when you are irreplaceable with someone else who has similar talents or job description and this is largely recognized in your community."
Visit his blog post and join the conversation.
Tags: Social Media, Social Communications, David Fisher, Personal Branding, social media brands, Jeff Pulver
Posted by jeff on July 26, 2008 07:37 AM | Permalink
Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos
Comments
In some ways a personal brand is a philosophical idea as well as a social media/marketing technique, was it Socrates who said "Know thyself"?
By consciously asking yourself who do you want people to see you as, you define yourself and give yourself parameters to work within. Finding your personal brand is a useful tool, perhaps more than merely utilitarian, it can also be life changing!
Posted by: Darren Daz Cox at July 26, 2008 03:16 PM