The Jeff Pulver Blog: Social Media 101: Tips for Not-for-Profits Learning about Social Media

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September 04, 2008

Social Media 101: Tips for Not-for-Profits Learning about Social Media

Special thanks to Debi Zylbermann of Debi’Z for sharing and capturing the information I shared at the recent Amuta 2.0 meeting in Jerusalem.

Notes from my talk at Amuta 2.0 for Not-for-Profits Learning about Social Media

(Looking back at these notes, much of what is shared below can also be applied to almost anyone, (and any company) who may be getting started in social media and not just not-for-profit organizations.)

Social Identity - use the same identity on all your social networks, make it easy to find, and use your organization’s name.

Get into Twitter - Use Twitter to promote your events.(During the talk I explained why I feel twitter is the two-day radio of the Internet).

Your message - you are responsible for your organization’s message, so keep it consistent.

Your community - discover and nurture your community.

Giving - success on social media is all about giving. Give 95% of the time, and you get the “right” to ask 5% of the time.

Mailing lists - Before you look to social networks to join, if you have something interesting to share, send it to your mailing list. If it really is interesting, people will forward it to their friends. (You can also nudge them and ask them to forward!). email is the first layer of your social graph.

Your Passion - one of the main ingredients in leveraging the social web, and promoting your organization.

Fear, Greed, Disruption - When you are up against larger organizations, you need to invoke these base instincts, otherwise people won’t listen Sometimes we need to re-think the way we do things. Just because we did it the same way for 50 years doesn’t mean it is the right way or the way it should continue to be done. These are times where we need to disrupt ourselves and our companies.

Your Voice - You have the power to effect change. Make your voice important, use your blog, Be remarkable.

The 3 R’s of Social Media
- Respect you earn in your niche;
- Responsibility to be a good person in that niche;
- Reputation - how you define yourself and how you are defined.

”Friend Sourcing:":
Facebook Status - update your facebook status, it can get you help from your friends. I gave an example of once when he needed to get hold of Leonardo Decaprio, and managed to do that in 2 days by asking for help in my facebook status.

Use Twitter. These are two mean tools for getting help (for the 5% of the time that you earned it).

Giving, Part 2. - Give tools to people who want to promote your work and organization. “some of them want to use you, some of them want to be used by you“

Video - Use Internet Video platforms - YouTube, Qik, BlogTV to get your message out and communicate with and engage your community.

- - -

These are the highlights of the points from my talk from Amuta 2.0.

If you are a not-for-profit organization looking for ways to better leverage social media please feel free to contact me. I would be happy to connect and see how I might be able to help you with your social media strategy. And if you are a Not-for-Profit with a social media success story, please feel free to share it.

Tags: Jerusalem, Israel, Amuta2.0, Social Media, Jeff Pulver

Posted by jeff on September 4, 2008 06:39 AM | Permalink

Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos

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Posted by: radyo at October 6, 2008 01:28 PM

Very helpful. I'm having a "Web committee" meeting Tuesday for a non-profit I'm on the Board of. This has raised the bar in terms of what I might be able to contribute.Thank you.

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Posted by: DellaB at September 4, 2008 11:08 PM

Hey Jeff,

I was at the breakfast, but unfortunately didn't get a chance to speak with you in person (there was a line and I needed to catch a bus back to Beer Sheva).
I've signed up for twitter, but I've only got 5 people following me. Is there a way to increase readership?
Thanks in advance for the help.

Posted by: Isaac Hametz at September 4, 2008 03:36 PM

Hi Jeff,

Great advice! I'm giving a speech on this topic soon, so your article etc. are especially well timed for me :). P.S. Joe Solomon has an excellent list of examples of how non-profits are using social media on his wiki:

http://socialmedia4change.pbwiki.com/

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September 04, 2008

Social Media 101: Tips for Not-for-Profits Learning about Social Media

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