The Jeff Pulver Blog: Being a Hi-Tech A&R Rep in Tel Aviv:

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October 31, 2008

Being a Hi-Tech A&R Rep in Tel Aviv:

In the music industry, The A and R (Artists and Repertoire) rep “is the eyes and ears of the record label. The A&R person is sometimes involved in producer-like activities such as choosing songs and sequencing of the record.” It is the A&R person who scouts bars, basements, clubs and lounges for new talent and is sometimes responsible for discovering “the next BIG artist.”

Whenever I’m visiting Tel Aviv and when I get into my mode of back-to-back meetings with early-early stage hi-tech entrepreneurs, I feel as if I serve an equivalent role doing what I can best describe as “Hi-Tech A&R.”

During the past few years I have been fortunate to meet people at the time they were thinking about starting a new business, whose vision I believed was something special and whose core team I felt had what it would take to become future rock stars. While not every group that I have signed to my hi-tech label has turned into a superstar, I feel fortunate that I have helped discover a number of up and rising stars in the Israeli Hi-Tech scene. At the moment while I continue to be doing “Hi-Tech A&R” for my own record label, I wouldn’t mind having an opportunity to be associated with other hi-tech labels in the future. Heads of Hi-Tech record labels should feel free to contact me.

Tags: Tel Aviv, startup, Jeff Pulver

Posted by jeff on October 31, 2008 07:17 AM | Permalink

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October 31, 2008

Being a Hi-Tech A&R Rep in Tel Aviv:

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