The Jeff Pulver Blog: twitter is in play (again)

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April 03, 2009

twitter is in play (again)

As I was getting ready to leave my hotel in London and head to Heathrow to catch a flight back to the States, I woke up to the news reported on TechCrunch: Sources: Google In Late Stage Talks To Acquire Twitter (Updated).

I invested in twitter because it is a platform which engages me and a place where I have been an active member of the community since February, 2007. During 2008 something magical happened to twitter and while their latest funding round placed a 250 million dollar valuation on the company, my gut feeling was that their real value to a strategic investor was at least a billion dollars and most likely more. On paper with VCs it might be that one can rationalize just so much between investors, but for a possible strategic acquisition, there is no real cap on where the true value may be.

One of the true values of twitter is their real-time search engine. The early acquisition of summize by twitter locked in one of their true value propositions. As more and more people contribute to the twitter stream, there is more and more information available on a real-time basis for immediate analysis. Neither Google nor Microsoft nor Yahoo! or AOL have a real-time search engine connected to an active and engaged community. twitter does. And because of this, if one or more of these companies want to be a player in search in the future, they will either have to figure out a way to replicate the magic embedded in twitter or they will need to acquire it. Ownership of twitter is strategic for each of these companies. As such, I would not be surprised if this sparks a bidding war.

A dark horse candidate as a possible acquisition candidate would be a telco, most likely a wireless carrier. Back in the days after the AOL acquisition of ICQ I remember hearing that both AT&T and Telia were interested in owning ICQ. Flash forward 11 years and over time I have to believe that the widespread success of twitter will generate A LOT of SMS traffic and a wireless provider like Vodaphone could see a windfall if they were the owners of the platform.

By earning a place in our pop culture, twitter has gained immediate respect and more attention then some brands which invest hundreds of millions of dollars try to achieve. The difference here is that twitter has gotten all of this recognition for basically for free.

Each time a member of the media chooses to promote their twitter stream they are once again adding to the brand known as twitter.

The transformation of the use of twitter by the geek community to the mainstream celebrity community is another indication of a technology tipping point, and something we haven’t seen in quite some time. There is something much bigger at play here and twitter happens to be an enabling catalyst of this change.

And somewhere here is the reason why I decided to produce the “140 Characters Conference (#140Conf) on June 16/17 in New York City. #!40Conf will be taking a hard look of the effects of twitter on: Celebrity, “The Media”, Advertising and Politics from both the perspective as a platform and an enabler of change. Since announcing this event despite the fact that I’ve been on the road, I have already confirmed the first 20 Characters who will be at the event.

What I hope to bring together is a gathering of people with a variety of backgrounds and together explore the future of where things are going and how to best prepare the community at large to get there.

The “Call for Speakers” is open until April 10th. If you are interested in speaking and/or would like to suggest a speaker, please tweet your nomination to #140conf. I will be checking the twitter stream on a regular basis for nominations. You can also contact me by sending email to: jeff@pulver.com.

I am also looking for sponsors and for exhibitors to be part of our twitter showcase. My goal is to have a special section of the show just for twitter applications and a Best Of Show Award for killer twitter apps. For more information about sponsoring and exhibiting, please send email to: jeff@pulver.com.

It is great to see twitter in play (again). I look forward to see what happens next.

- - -

Tags: 140conf, social media, 140 Characters Conference, twitter, Jeff Pulver

Posted by jeff on April 3, 2009 02:24 AM | Permalink

Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos

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Twitter has huge potential for the reason you sited here ... real time search, but that is not all.

Twitter overload is just at the start ... the amount of info and other BS will increase exponentially. In order to rise above the noise of twitter, a person or enterprise needs to be desired ... this is branding, marketing, or overall value. Once this is established the communication power and leverage of Twitter is massive. Imagine someone thirsty for your brand and being able to drive revenue with good communication. This is the power I see coming in Twitter. Pretty much follows how my Opt-In venture is shaped. (Probably not a strange coincidence.)

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However, Jeff, Jack Dorsey seems relaxed and removed from the hectic environment that your post suggests. Look at his post of an hour ago:

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regards.

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Jeff, I am now a technology instructor at the prestigious 111 year old Saint George's College in Quilmes, Buenos Aires, Argentina.

A long way from bfit.edu in Boston, where we last met when you came to talk to my class (at SUCH short notice... thanks again).

I am very interested in finding ways of using twitter in education. Any techie teachers out there who follow Jeff like I do, please let me know how to find you. Together we can position twitter where all those who believe in it think it should be.

I teach six different classes at Saint George's, and guess what our next assignment is: yes, TWITTER!!!

I can be reached at pbaques@gmail.com

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My only concern over whether or not google acquires twitter? Will it go the way of jaiku?
Great post Jeff. :) Have a safe journey home.

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April 03, 2009

twitter is in play (again)

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