The Jeff Pulver Blog: Entrepreneurship: 305 - Leveraging your Success into Access and Resources

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May 07, 2009

Entrepreneurship: 305 - Leveraging your Success into Access and Resources

As an Entrepreneur launching a new business, your ability to attract both people, capital and attention is a function of who you are, your reputation, who you know, your track record and so on. In cases when you are just starting out and you don’t know many people and have no track record to speak of, chances are your ability to hire great people and raise capital may be a bit challenging. There is a natural evolution associated with your growth and the success of your business. Over time, you will have an ability to leverage your success into access to more people and access to more resources.

Scott Heiferman (CEO, Meetup) recently reminded me about this fact during lunch earlier this week. Scott spoke about recognizing when you and/or your company has reached a high point and being self aware enough to “leverage your success with access.” In his case he used his opportunity to attract new board members. What you actually decide to do is up to you. There are times when you might want to leverage your success with an opportunity to raise more capital at a higher valuation. Maybe meet someone you always wanted to but never had access to that person before. Or maybe recognize it as an opportunity to take some money off the table.

While very few people will become icons of their industries and/or have an impact on pop culture, the point that Scott was trying to make was that regardless of the fame and the viability, it doesn’t last forever and you should take advantage of the visibility while you have it.

Taking it down a number of notches, I believe his advice can be applied to just about anyone. The point is that when you achieve relative success you might be distracted by so many other things to act on it, but these are the times in your professional business career when you should be thinking about who you can now contact who you never really could before and think about how to put yourself in situations which were never before practical or possible. And while your situation will vary, just being aware of the new opportunities is the key.

Tags: leadership, Entrepreneur, Scott Heiferman, Jeff Keni Pulver

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Please consider leaving a comment. Please feel free to share your experiences at being an Entrepreneur. Have you found yourself in a similar situation? What did you do when you had the chance? What advise would you offer to a first time Entrepreneur?

Posted by jeff on May 7, 2009 10:48 AM | Permalink

Additional resources: #140conf events | Watch the Jeff Pulver Show | Jeff's Qik Videos

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May 07, 2009

Entrepreneurship: 305 - Leveraging your Success into Access and Resources

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